Creative Direction

Simone Brewster for Habitat

Celebrating Habitat’s 60th anniversary, the brand enlisted a selection of guests designers to collaborate with.

Tapping Hypebeast for a year-long campaign, the first instalment spotlighted Simone Brewster. As well as crafting the concept, I directed the shoot, assisted set design as well as produced the editorial feature covering Brewster’s career focusing on breaking barriers as a Black British woman in the design industry.

Ronan McKenzie for PUMA

For the roll out of the iconic archival Mostro sneaker, PUMA tapped Hypebeast to create a buzz around its reissue.

Enlisting multidisciplinary artist Ronan McKenzie, I aimed to associate the shoe with a contemporary figure and provide a unique alternative to the typical sneakerhead consumer. I conceptualised and strategised the roll out of the campaign, directed the shoot and produced the editorial feature.

Jordss for size? x The North Face

Released on World Mental Health Day, we teamed up with size? and The North Face to delve into the pressures of the music industry and how mental well-being is of prime importance.

I created the concept for this special instalment of Visits, directed and produced the shoot, and wrote the editorial feature spotlighting Jordss’ journey.

Sainté

An emerging artist hailing from Leicester, we visited Sainté in his hometown for Original Shift’s In Conversation series. Capturing him in familiar locations alongside his friends, we shot him in more intimate surroundings that fans aren’t usually used to seeing him in. Some images were then used for the Billionaire Boys Club-exclusive vinyl of Sainté’s Out the Blue EP.

Côte&Ciel Fall/Winter 2021 “Melancholy”

For Côte&Ciel’s FW21 campaign titled “Melancholy” — we took to the forests to put its latest range of functional bags to the test. Through playful angles and historical references, I was able to create unique shots that painted the collection in all of its glory.