Crafting the editorial, creative and strategy for an exclusive series celebrating the collab’s launch.
Stargazers: a two-part series covering the journey, creativity, and Pharrell’s influence with Paris-based Jean-Jacques Ndjoli and New York’s Keith Herron.
Moonshots: teaming the talent up with LEGO’s official builder to imagine and create their own brick set.
Visits: Touring the brand’s HQ in Billund, Denmark to spotlight LEGO product designer George Gilliatt and getting an exclusive insight into the creation of the collaborative set.
LEGO x Pharrell Williams
“Over the Moon”
For Barbour AW24, we enlisted director Bafic and producer KwolleM to explore heritage and craft through the lens of new-found fatherhood.
I led talent research, crafted the narrative, established the editorial direction from conception to execution, directed the voice over as well as content strategy — resulting in an insightful series with high engagement and referenced for future campaigns.
Barbour Heritage+ Autumn/Winter 2024
Tapping two Replay ambassadors for the launch of its 9zero1 denim line exploring their home away from home featuring Neymar Jr. and Martin Garrix.
As well as crafting the editorial, I directed the voice over, leading the talent to discuss their journey, bringing their home wherever they go, and organically mentioning their relationship with the brand.
Replay 9zero1 “Home Away From Home”
Creating interest around Audemars Piguet collaboration with Marvel’s Spiderman — this campaign enlisted three global talent who boast a philanthropic side: Kevin Hart, Nour Arida and Loyle Carner.
Titled “With Great Power” as a nod to the iconic series, the accompanying editorial and content hub created an engaging feature for our audience who otherwise wouldn’t have been privvy to the talents’ charitable initiatives.
Audemars Piguet x Marvel Spiderman: “With Great Power”
This white label campaign saw German retailer Zalando enlist Hypemaker to create a series around the launch of its streetwear-focused Zalando Street platform.
Leading the episodic launch of the digital zine, I also crafted the editorial, led the voice over as well as interviewed the talent across the year-long campaign that featured some of the most exciting creatives from across Europe.