I was recruited by All Corners, on behalf of New Balance, as a research and insights journalist to cover their New York Marathon ’24 campaign.
I created discussion guides and held interviews with five global run clubs and compiled the findings into an insights deck highlighting key points, members, and takeaways to help craft the campaign’s narrative.
New Balance New York Marathon 2024
I was asked to host a panel at Barbour’s Florence store as part of its Pitti Uomo programme alongside director of menswear Ian Bergin, and fashion commentators Odunayo Ojo and David Hellqvist.
To commemorate its 130 year anniversary, we covered its latest collection, the power of heritage in fashion and the brand’s global presence.
Barbour at Pitti Uomo
I hosted the Creative Director’s panel talk at the BRED Abu Dhabi festival alongside panelists from brands Daily Paper, PLEASURES, Filling Pieces, and AOTA — delving into their journey and importance of culture in their respective labels.
BRED Abu Dhabi
Enlisted as a cultural and consumer expert, I offered my insights for a Dr. Martens panel focused on the future and innovation in fashion and footwear at the brand’s global team conference.
As well as Dr. Martens’ legacy and space in contemporary culture, we explored what’s required for the industry to keep growing.